The student will:

1. Read, write and listen actively, critically and reflectively.

2. Evaluate, critique and revise written and oral communication.

3.  Ask informed questions and make informed judgments.

4.  Analyze & evaluate the strengths & weaknesses of different perspectives on an ethical issue or situation.

5. Employ aspects of reflective thinking to solve problems utilizing brainstorming and consensus within collaborative projects.

6. Demonstrate proficiency in electronic communication.

7. Demonstrate an understanding of the causes of major historical events and analyze their impact on the communications landscape of the United States.

8. Identify and explain major ideas, movements, technological discoveries, and their impact on communications in the United States and American society.

9. Assess and evaluate his/her own work and that of his/her peers.

 

Course Requirements:

 Students will be expected to:

1. Maintain a high level of participation and preparation and to bring necessary supplies to class daily.

2. Attend class regularly and punctually. Attendance will be counted a part of the weekly performance grade.

3. Complete all assignments.

4. Operate the equipment properly and safely

5. Demonstrate a cooperative attitude and contribute to the learning process of the class.

6. Be conservative in the use of supplies and careful with the use of equipment.

 

Evaluation Procedures:

 

Quarter 1 - Quarter 3

Weekly grade/class work 20%

Homework 10%

Radio Projects 40%

Written evaluations (test, quizzes) 30%

 

Quarter 2 - Quarter 4

Weekly grade/class work 20%

Homework 10%

Radio Projects 70%

 

Students are expected to comply with requirements for academic integrity. We are committed to Academic Integrity - the honest, fair, and continuing pursuit of knowledge, free from fraud or deception. This implies that students are expected to be responsible for their own work. Presenting another individual's work as ones own and receiving excessive help from another individual will qualify as a violation of Academic Integrity.

 

The Classroom as a Learning Community

All students are welcomed to an environment that creates a sense of community of pride and respect; we are all here to work cooperatively and to learn together. With that as our goal, it is important that all students come to all class sessions on time. If you are late, please enter the class quietly. If you miss a class for any reason, you are responsible for all material covered, for announcements made in your absence, and for acquiring any material that were distributed in class. It is important to stay focused on the class activities and discussions. For this reason, all pagers, cell phones, or other electronic equipment that will distract the class should be turned off. Side conversations are also distracting for both the instructor and other students in the class. Simple norms of courtesy should be sufficient to have our class run in the best interests of all of us.

 

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COURSE OF STUDY 

 

Unit I: Radio as a Mass Medium

Chapter 1 - State of the Fifth Estate, p. 1-40

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to identify reasons why we listen to the radio.	Internet resources   Textbook "The Radio Station"   Power Point Presentation	-Name recognition activities, name game -Partner intros, interview each other about who they are, hobbies, special interests, goals, etc. and present individual to the rest of the class Define team & brainstorm characteristics Team building activities, group and investigate how AM and FM work.	Teacher observation Class participation Oral presentations	20 days for unit.   4 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2
The student will be able to summarize important events in radio history.	Internet resources   Textbook "The Radio Station"	Read text Answer questions and review Class to break into teams of 3 and present oral presentation of one significant event.	Teacher observation Class participation Oral presentations	4 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2
The student will be able to define the Golden Age of Radio.	Internet resources   Textbook "The Radio Station"	Read text Answer questions and review Design poster depicting key  celebrities during this age.	Teacher observation Class participation Homework assignment	2 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2
The student will be able to identify new technologies being applied in the radio industry.	Internet resources   Textbook "The Radio Station"	Read text  Answer questions and review	Teacher observation Class participation	1 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2
The student will be able to identify important current issues facing the radio industry.	Internet resources   Textbook "The Radio Station"	Read text One page written report on current issue.	Teacher observation Class participation Homework assignment	2 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2
The student will be able to identify the most used equipment in the radio studio.	Internet resources   Textbook "The Radio Station"   Handouts	Read text and manuals Define terms Lab exercise	Teacher observation Class participation	2 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2
The student will be able to perform a basic audio cross fade.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Define terms Lab exercise.	Teacher observation Class participation Chapter test	5 days	9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2

 

 

 Unit II: History of Radio & Evolution of Radio Technology

Chapter 10-Engineering, p. 293-319

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will demonstrate the ability to list personnel necessary for a production and the job responsibilities of each	Internet resources   Textbook "The Radio Station"   Video	Brainstorm personnel needed, match to actual titles Read text Complete questions & review Occupational poster project  -1 page report including educational requirements, job responsibilities, salaries, job availability Lecture- discussion of well-known radio historians View videos detailing specific directors, etc. Students will rotate jobs of personnel throughout the year while working on various projects Career awareness /preparation	Teacher observation Verbal questioning Graded poster project	18 days for unit.   6 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to identify benchmarks in radio technology.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define benchmarks	Teacher observation Class work	3 days	9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5
The student will be able to identify important historical events that shaped the future development of the medium.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define events	Teacher observation Class work	3 days	9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 9.1.B.1
The student will be able to explain the rise and fall of radio networks and the Golden Age of radio.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Brief written report on Golden Age of Radio	Teacher observation Class work	4 days	9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 9.1.B.1
The student will be able to explain the basic technical differences between AM & FM broadcasting.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Define terms	Teacher observation Class work Chapter test	2 days	9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 9.1.B.1 9.1.B.2

 Unit III: Radio Station Organization & Management

Chapter 2-Station Management, p. 49-82

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to identify the organizational structure of a single station and clustered station groups.	Internet resources   Textbook "The Radio Station"	Read text Answer questions at end of chapters Define terms Oral discussion of station and groups	Teacher observation Homework and class work checks Verbal questioning	13 days for unit.   4 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to describe the function and responsibilities of typical departments and managers.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Brief written report on one specific job description	Teacher observation Class work Verbal questioning	6 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to identify national associations and their interactions with radio stations and/or various departments with the stations.	Internet resources   Textbook "The Radio Station"	Read text Define terms	Teacher observation Class work checks Chapter test	3 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4

Unit IV: RADIO PROGRAMMING

Chapter 3-Programming, p. 84-130

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to identify common radio formats.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Define terms Oral discussion	Teacher observation Class work	20 days for unit.   2 days	9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4
The student will be able to explain the differences between music formats and the role of music rotation.	Internet resources   Textbook "The Radio Station"	Read test, answer questions Define music formats	Teacher observation Verbal questioning	3 days	9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4
The student will be able to identify music-licensing organizations, trade publications, ratings companies and ethical conflicts.	Internet resources   Textbook "The Radio Station"	Read test, answer questions Define music formats	Teacher observation Quiz Verbal questioning	3 days	9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4
The student will be able to solve hypothetical problems that might face radio programmers.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Brief written report answering hypothetical problem	Teacher observation Verbal questioning	4 days	9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4
The student will be able to announce and engineer typical music program elements and transitions.	Internet resources   Textbook "The Radio Station"   Handouts	Read test, answer questions Define music elements Oral presentation Lab work	Graded projects Verbal questioning	5 days	9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 9.2.F.1 9.2.F.4 9.2.F.5
The student will be able to discuss the impact of group ownership and the FCC.	Internet resources   Textbook "The Radio Station"	Read test, answer questions Brief written report on impact	Teacher observation Class work Chapter test	3 days	8.2.B.5 9.1.B.3 9.1.B.4 9.2.A.1

Unit V: RADIO NEWS

Chapter 5 Radio News  p.167-188

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to describe the evolution of radio news.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Verbal questioning Class work	30 days for the unit.   2 days	9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 9.2.F.1 9.2.F.4 9.2.F.5
The student will be able to outline various sources for newsgathering.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work	3 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5
The student will be able to demonstrate proficiency with computer-based news wire service.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions  Write brief news story from wire source Lab work	Teacher observation Graded project	10 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5
The student will be able to write and announce radio news stories and newscasts.	Internet resources   Textbook "The Radio Station"	Read text, answer questions  Working in teams of 2, alternate writing and announcing news stories.  Lab work	Teacher observation Class work Oral presentations Chapter test	15 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5

 

Unit VI: COMMERCIAL COPY & PRODUCTION

Chapter 9-Production, p. 266-291

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to identify differences between writing for the ear and writing for the eye.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work	30 days for the unit. 1 days	9.2.A.1 9.2.A.3 9.2.F.4 9.2.F.5
The student will be able to implement copywriting formulas.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Brief written report on copywriting formula	Teacher observation Class work Quiz	1 days	9.2.A.1 9.2.A.3
The student will be able to write creative commercial copy of various lengths.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Working in teams of 2, create commercial copy of 1 minute and 30 seconds Lab work	Teacher observation Class work Oral presentation	7 days	9.2.A.1 9.2.F.5
The student will be able to demonstrate ability to effectively time announcer copy.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Teacher demonstration Lab work	Teacher observation Oral presentation Class work	7 days	9.1.B.5 9.2.A.1 9.2.F.5
The student will be able to demonstrate ability to edit announcer audio and mix with other audio elements.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Lab work	Teacher observation Class work checks	14 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2

 

Unit VII: RADIO SALES, TRAFFIC & BILLING

Chapter 8-Traffic and Billing, p. 250-265

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to identify the various levels of radio sales.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work checks Verbal questioning	25 days for the unit. 2 days	9.2.A.1 9.2.F.1 9.2.F.4 9.2.F.5
Students will be able to explain the steps in the local sales process.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Outline sales process	Teacher observation Class work	2 days	9.2.A.1 9.2.F.1 9.2.F.4 9.2.F.5
Students will be able to identify sales trade associations and their relationship with station sales departments.	Internet resources   Textbook "The Radio Station"	Read text Answer questions  Write brief report on one sales trade association.	Teacher observation Class work	3 days	9.2.A.1 9.2.A.4 9.2.F.1 9.2.F.4 9.2.F.5
Students will be able to explain the tools and techniques used to sell commercial time at a radio station.	Internet resources   Textbook "The Radio Station"	Read text and answer question Define terms Working in teams, practice selling commercials.	Teacher assessment Class work Quiz	4 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
Students will be able to outline the steps a commercial takes from order through airing.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Define terms	Teacher observation Class work	3 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2
The student will be able to identify specific terms of and describe the positions and functions in the departments of Sales, Traffic and Billing.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work Verbal questioning	4 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5
The student will be able to announce live commercials featuring timely sales information.	Internet resources   Textbook "The Radio Station"	Read text, answer questions. Oral presentation Lab work	Teacher assessment Graded project Chapter test	15 days	9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5

 

Unit VIII: RADIO AUDIENCE RESEARCH

Chapter 6  Research p. 190-228

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to explain various research methods used in radio audience measurement and music research.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Write brief report on one research method. Lab work	Verbal questioning Class work Teacher observation	10 days for the unit. 5 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to list research companies active in the industry.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation  Class work	2 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
Students will be able to identify and use specific research terms and sales formulas derived from research.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work Chapter test	3 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4

 

IX: PROMOTIONS

Chapter 7-Promotion, p. 230-249

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to list and explain objectives of radio station promotions.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work Quiz	7 days for the unit.   2 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to describe the correlation between promotions and audience research.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Lab work	Teacher observation Class work	1 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to plan and budget a major promotion for a medium-market radio station.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Define terms Prepare written budget	Teacher observation Class work	3 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to outline applicable FCC rules.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work Chapter test	1 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4

 

Unit X: CONSULTANTS & SYNDICATED PROGRAMMING

Chapter 11-Consultants and Syndicators, p. 321-344

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT	PACING	NJ CORE CURRICULUM STANDARD
The student will be able to define syndicated programming and its various forms.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work	7 days for the unit.   1 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to outline reasons why radio stations employ the services of consultants and/or syndicated programming.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms Lab work	Teacher observation Class work Quiz	3 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to explain the differences between various types of syndicated programming.	Internet resources   Textbook "The Radio Station"   Handouts	Read text, answer questions Define terms	Teacher observation Class work	2 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4
The student will be able to discuss the impact of group ownership and the FCC.	Internet resources   Textbook "The Radio Station"	Read text, answer questions Define terms	Teacher observation Class work Chapter test	1 days	8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4

 

 BIBLIOGRAPHY

 

Textbooks:

Alten, Stanley R., Audio In Media, Thomson/Wadsworth, Seventh Edition, 2005.

Gross, Lynne Schafer, Telecommunications: An Introduction to Electronic Media, McGraw-Hill, 2000.

Keith, Michael C., The Radio Station, Focal Press imprint of Elsevier, Library of Congress, Sixth Edition, 2004.

Meeske, Milan D., Copywriting For The Electronic Media  A Practical Guide, Thompson/Wadsworth, Forth Edition 2003.

 

Video/DVD:

Modern Marvels: Radio Out of Thin Air, produced by The History Channel, 1997

Empire of The Air (DVD), Produced by Ken Burns/Florentine Films, 1991

 

Internet Sources:

www.Access.com

www.Newscript.com

www.Totaltraining.com

www.Voiceoverlimited.com