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Sports Marketing Map
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Subject: Sports and Entertainment
Marketing
Grade Level: 10 - 12 |
Page:
1 of 3
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TIMELINE |
CONTENT
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SKILLS
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ASSESSMENT
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NJCCCS
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September
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Introduction to Marketing
Marketing Functions
Marketing Mix
Sports Marketing
Entertainment Marketing
Recreation Marketing
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Define Marketing
Explain basic marketing terms
Understand key marketing functions
Identify target markets and
market segmentation
Recognize sports marketing
strategies
Understand targeting
entertainment, technological changes and television as a marketing
Explain the marketing mix for
recreation, travel and tourism
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Learning Activity Packet (LAP)
Worksheets
Q & A
Case study
Observations
Tests
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WRS (Gr. 12)
8.1, B.1
8.1, B.3
8.2, B.3
8.3, A.1
8.4, C.1
8.4, D.1
8.6, A.6
8.6, A.9
8.6, A.10
CLS (Gr. 12)
9.1,B.3
9.2, A.6
9.3, B.3
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October
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Promotion
Promotional Mix
Marketing Research
Developing a Marketing Plan
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Explain the nature of promotion
Identify the elements of a promotional mix
Understand the importance of marketing research to
identify markets
Comprehend the purpose of a marketing plan
Understand the components of a strategic marketing plan
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Learning Activity Packet (LAP)
Worksheets
Q & A
Reports
Case study
Observations
Tests
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WRS (Gr. 12)
8.1, B.1
8.1, B.3
8.2, B.3
8.3, A.1
8.4, C.1
8.6, A.6
8.6, A.9
8.6, A.10
CLS (Gr. 12)
9.1,B.3
9.2, A.6
9.3, B.3
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Subject: Sports and Entertainment
Marketing Grade Level: 10 - 12 |
Page:
2 of 3
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TIMELINE |
CONTENT
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SKILLS
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ASSESSMENT
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NJCCCS
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November
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Marketing college athletics
Economic importance of college athletics and amateur
sports
Economic importance of professional sports
The role of agents and managers
Ethics and professional sports
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Explain the importance of the
NCAA to college sports
Discuss the growing market
surrounding women?s college athletics
Understand the economic benefits
of college sports and amateur sports to the home community
Describe the distribution
process for a professional sports team
Identify the benefits for
sponsorship and licensing to a team
Understand the role of sports
agents
Assess the importance of ethical
behavior on an athlete?s promotional value
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Project
Trade journal articles
Q & A
Observations
Tests
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WRS (Gr. 12)
8.1, B.1
8.1, B.3
8.2, B.3
8.3, A.1
8.4, C.1
8.6, A.6
8.6, A.9
8.6, A.10
CLS (Gr. 12)
9.1, B.3
9.2, A.6
9.2, B.1
9.3, B.3
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December
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Using sports to market products
Sponsorships
Endorsements
Licensing
Public Relations
Community Service
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Understand the enormous market for sports
Explain the emotional ties to sports and the earning power
of women?s sports
Understand sponsors and their investments
Define endorsements and their restrictions Describe
qualifications for endorsers
Discuss the importance of positive public relations for
sports
Understand the importance of marketing research before
undertaking a licensing agreement
Explain how public relations firms assist in creating
favorable images
Describe the importance of charities and tournaments to
the successful images of athletes and teams
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Trade journal articles
Q & A
Case study
Observations
Tests
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WRS (Gr. 12)
8.1, B.1
8.1, B.3
8.2, B.3
8.3, A.1
8.4, C.1
8.6, A.6
8.6, A.9
8.6, A.10
CLS (Gr. 12)
9.1, B.3
9.2, A.6
9.3, B.3
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Subject: Sports and Entertainment
Marketing Grade Level: 10 - 12 |
Page:
3 of 3
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TIMELINE |
CONTENT
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SKILLS
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ASSESSMENT
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NJCCCS
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January
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Activities of Sports Marketing Firms
Sports marketing in the global market
Careers in Sports Marketing
Marketing music and theatre
Awards & Annual Events
Entertainment Marketing Careers
Marketing
strategies based on changing demographics in recreational sports
Travel and tourism marketing
Theme park and resorts differences and their marketing
strategies
Recreation Marketing careers
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Explain the role of sports
marketing firms
Describe ways in which sports
marketing has increased international awareness of sports
Identify sports marketing
careers
Describe skills and personal
characteristics necessary for a career in sports marketing
Explain two kinds of theater
promotion
Understand the promotional value
of entertainment awards and discuss ways in which entertainment is
distributed
Identify the preparation needed
for a career in the entertainment marketing field
Comprehend the skills needed for
specific jobs in entertainment marketing
Examine marketing strategies
based on changing demographics
Understand how technology has
changed travel marketing
Comprehend the magnitude of modern travel
Understand the importance of
partnerships between airlines and recreation destinations
Explain the difference between
theme parks and resorts and their marketing strategies
Describe careers in recreation
marketing
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Q & A
Trade Journal articles
Case study
Project
Observations
Tests
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TLS (Gr. 12)
8.1, D.1
8.2, A.1
8.2, A.2
8.2, C.2
CLS (Gr. 12)
9.1, B.3
9.3, B.3
WRS (Gr. 12)
8.1, B.1
8.1, B.3
8.2, A.2
8.2, A. 3
8.2, B.1
8.2, B.2
8.2, B.3
8.3, A.1
8.4, C.1
8.6. A.1
8.6, A.6
8.6, A.9
8.6, A.10
8.6, B.1
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